When we speak informally about an individual’s personality, we may be referring to any number of qualities, from their temperament to their sense of humor, even the kind of media they like. However, in the social sciences, the study of personality focuses on enduring, reliable traits about a person that can be measured, and which are useful in predicting behavior (Saucier & Srivastra, 2015). The leading perspective on personality within the social sciences is the Five Factor Model, or the “Big Five”, which describes individuals in terms of their openness to experience, conscientiousness, agreeability, extroversion, and neuroticism.
Concepts like efficiency vs. creativity or stability vs. flexibility are deeply engraved in our vocabulary as opposites rather than synergies. A similar contrast is the distinction between startups and companies. While startups amid current debates about disruptive innovations, digitalization, and industry 4.0 are generally associated with speed and agility, terms like bureaucracy and heaviness come to mind when we are thinking about companies