Now more than ever, companies are relying on digital services like social media and blogs to conduct business and engage in customer service. With networking services like LinkedIn and Twitter as microblogging, even employees and potential employees are expected to have some digital presence to help them simultaneously stand out as unique while also promoting the company. But more importantly, according to a 2018 report from the Pew Research Center, around 70% of Americans use social media on a regular basis (A. Smith & Anderson, 2018), a resource, which, if targeted correctly, can be a boon for companies to find new consumers while also strengthening current relationships. This blog post provides you with evidence-based practices from social science on how to manage paracrisis in the digital age.
Concepts like efficiency vs. creativity or stability vs. flexibility are deeply engraved in our vocabulary as opposites rather than synergies. A similar contrast is the distinction between startups and companies. While startups amid current debates about disruptive innovations, digitalization, and industry 4.0 are generally associated with speed and agility, terms like bureaucracy and heaviness come to mind when we are thinking about companies