High quality knowledge is one of the most important assets for managers and professionals nowadays. You and your organization can only be successful when decisions are taken based on a wide range of evidence, including the most recent insights from research and science. This approach is called Evidence-based Management (EBM or EBMgt) and has its origin in the healthcare sector which started some time ago with taking decisions by drawing on evidence rather than opinion. However, when you start to gather information to solve a business problem from outside your organization you'll mostly rely on two different sources.
