Change Management

  • Change Management

Alignment dynamics of organizational identity and public perception in the context of major crisis and digitalization

The key purpose of this study is to evaluate how major crisis impacts the social construction of organizational identify and what strategies are applied in order to re-establish a balance between organizational identity and public perception. Special emphasis is put on the role of digital media in this process.

Alignment dynamics of organizational identity and public perception in the context of major crisis and digitalizationChange Management
Dr. Markus Nini, 23.11.2015 | Posted in Research 0 comment

Beyond traditional change models: Change management from a cultural perspective

Change management has been a very popular topic in management literature. The overwhelming share of books that provide practical guidance on how to manage change are usually based on the assumption of a linear, step based change process. However, looking into real live organizations reveals a totally different picture. Change processes are more like a ride in a rollercoaster than a linear sequence of well-structured process steps.
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 Dr. Markus Nini, 30.09.2015 | Posted in Change Management, Methodologies & Tools 0 comment
Change Management

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