Strategy as Practice: Strategy as Practice as useful way for strategic management in organisations
With its roots in ancient military philosophy (e.g. Clausewitz 1997), the concept of strategy was introduced in business and organizational science in the second half of the 20th century. Decades of intensive research have created a vast amount of scientific publications and practical guidelines about strategic management processes (Mintzberg 1990; Mintzberg 1998, Walker 2004).
Alignment dynamics of organizational identity and public perception in the context of major crisis and digitalization
The key purpose of this study is to evaluate how major crisis impacts the social construction of organizational identify and what strategies are applied in order to re-establish a balance between organizational identity and public perception. Special emphasis is put on the role of digital media in this process.
Change Management