Module 3: The Hidden Change Champion: How Language use Drives or Inhibits Organizational Change
WHAT IS THE OBJECTIVE OF THIS Course?
Recent insights from social science suggests that language use has a considerable impact on whether change initiatives succeed or fail. In this third module we will have a look at how language impacts social reality and as a consequence the way change takes place. Research and theory from social sciences is reviewed and evidence-based practices for managers and professionals on how to use language to successfully manage change are addressed.
One of the most powerful tools to manage change is language. Depending on how you use it, language can enable, block or drive organizational change. While the role language plays in organizational change has not yet been fully recognized in the practical domain, the social sciences have started the so called linguistic turn years ago.
In your professional live as a manger you will most certainly face situations were only large-scale organizational change (LSOC) can move you and your organization out of harm's way. New regulatory frameworks, disruptive innovations, financial crisis are some examples of events where gradual or incremental change reaches its limits.